BigCommerce SEO improves your site’s search rankings by optimizing on-page and off-page elements. This includes enhancing images, titles, keywords, and more. As a BigCommerce SEO agency, we ensure your SEO is top-notch for the best results.
A common issue with BigCommerce stores is using product descriptions copied from manufacturers. This means many e-commerce stores have almost identical content. Since Google can only rank one version of the same content, it’s unlikely to be yours.
An effective e-commerce SEO campaign involves creating unique product descriptions over time to avoid duplicate content on all product and category pages. This requires extra effort and potentially more cost, but it’s essential for your product pages to rank well in search engine results.
To optimize SEO for BigCommerce sites, follow a detailed checklist to cover all important aspects. Key steps include registering your site with Google Search Console, ensuring your headings and titles are accurate, and making your URLs user and bot friendly. Our team of BigCommerce SEO experts can guide you through necessary changes with an audit and ongoing campaign.
SSL (Secure Socket Layer) adds security to your website. It’s easy to get an SSL certificate, either through BigCommerce’s standard option or a third-party provider. Search engines, especially Google, prefer secure websites, so having SSL can help improve your search rankings.
Keyword research is crucial for BigCommerce SEO because it helps you understand what terms customers use to find products like yours. While you shouldn’t overuse keywords, including them wisely in product descriptions and other parts of your site can improve your search rankings. It’s often helpful to hire BigCommerce SEO experts to assist with this process.