To boost your eBay search ranking, start with keyword research. Make sure to include relevant keywords in your titles and descriptions, and match what people are searching for. Encourage buyers to leave reviews and focus on other important factors. Hiring eBay SEO consultants can also help identify changes to improve your eBay store’s SEO.
Seller ratings are not directly weighted in eBay’s algorithm, but higher ratings generally lead to more sales. If you have a 99% or better rating, you’re likely to be recognized as a top seller.
To optimize your eBay listings, be as detailed as possible about your product. Use relevant keywords in your titles, descriptions, and photos. Include ISBNs if you can, and avoid using stock images. Besides creating good listings, do keyword research and analyze competitors to stay competitive. Our team of eBay SEO experts can help make your listings more visible to your target audience.
Cassini is eBay’s search engine, similar to how Google works. It considers three main factors in its ranking:
Keywords – Cassini looks at the keywords used in your titles and descriptions.
Buyer Behavior – Cassini ranks products higher if they are clicked on and bought often by other users.
Seller Performance – Cassini also considers your past performance, including successful sales, customer service, and ratings.
You should include your main keyword in both the title and the description of your listing. Also, use variations of your target keywords in the description. Just be sure not to overdo it—avoid stuffing your listing with too many keywords.