Demographic audience targeting lets you display ads to users based on gender, location, and device type, ensuring your ads reach the right people.
Google Ads' custom intent targeting lets you choose keywords and phrases to reach ready-to-buy customers. You can also include specific website and video URLs to refine your audience.
Remarketing lets you re-display ads to people who previously interacted with your ads, keeping your brand top of mind and encouraging potential customers to complete their purchase.
In Google Ads, similar audiences use first-party data to target new users with traits like your website visitors, extending the reach of your top-performing ads.
Use targeted keywords to reach users searching specific terms. Adjust for seasons, holidays, demographics, and search intents.